An Affair, Lies & Betrayal - Phillip Schofield
In a story full of plot twists, Phillip Schofield's exit from ITV is a game of public relations as it becomes a he said and they didn't. It's a toxic place, some people are saying. The smiley illusion of breakfast morning television has been smashed to daytime crumbles of biscuits. The whispers of scandal on mainstream media, have apparently been widely discussed on social media for some time. I watched a few TikTok videos, and I guess we'll see how it all unfolds, how much of the rumours are fact and indeed, how it is all managed by the various parties. This is the real life drama of when secrets come out, though it seems this secret was out for awhile, just not out for everyone. It's trending on social media and hitting front pages of newspapers. What is fascinating is the impact on brands - not just Phillip Schofield's, but also his co-star's, the This Morning show and the broadcasting network, ITV. The inciting incident seems to be Philli...