Rihanna Superbowl 2023 - Social Media Overview & Insights
The 2023 Superbowl half-time music performance did not disappoint and Rihanna's performance reflected our modern world, where visually stunning made for social media images came together with her massive music hits. The timezone difference was much easier this year since I am currently in Australia. It was 12.30pm Melbourne time, when it finally came on. I tuned in from 12pm. Twitter, as always was a useful tool and I checked recent posts to see that others were awaiting the show to come on and I had not missed it. When Rihanna sang Umbrella, it reminded me of New York. I always am reminded of that trip when I hear this song. It played everywhere we went. It is probably is my favourite of all her songs. ESPN has posted a video of the 2023 Umbrella performance on TikTok and at the time of writing this, three hours after it was posted, it was viewed by 2.7 million, had 296k likes, over 2k comments, 11.9k saves and more than 4.4k shares. The numbers are climbing every minute. ...